Tuesday, March 24, 2009

Traffic

If you've visited Draftbug already, then you may think that we don't yet have the traffic needed to support someone playing in $1,400 of contests every day. That's true. It's also unlikely to remain true beyond mid-April. As the number of players on the site increases, there should be a 'virtuous cycle' of more players providing more 'action' to the potentially higher volume players. Out of the several hundred players already registered, there are a handful who already play $1,000 per week or more of contests at a variety of other sites. Some of these people are just waiting for baseball season to begin and for more opponents to become available, before they dive in. Two things should cause a 'tipping point' of traffic to occur soon:

1. Baseball season. I can't stress this enough. While baseball is only a little more popular than basketball and hockey, fantasy baseball is FAR more popular than fantasy basketball or fantasy hockey. While only a handful of people have been playing the basketball and hockey contests, many new players are signing up at Draftbug in anticipation of baseball season. This alone should give the push we need to start seeing traffic an order of magnitude greater than what the site has now. And that in turn will allow enough money to enter 'the market' that we'll start running some much higher buy-in contests.

2. Draftbug is part of a network of sites or 'skins', all operating on the same software platform and sharing the same contests. Only two other skins have been launched so far, but more are on the way soon. As more skins launch, more traffic will flow into the contests.

We don't know exactly when there will be enough traffic to support the volume of play we'll need in order to make $25,000 per year, but it's going to happen. And it's probably going to happen long before we've developed the skills and bankroll that we'll need to earn that much.

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